Kodak are known as one of the world’s best photographic film brands and pioneers of digital photography, but after choosing to remain focused on the analogue side of photography, have had some very public struggles with the industry’s switch to digital.
However, over recent years there’s been a booming resurgence in analogue culture, and Kodak saw this as a chance to rise from the ashes and champion a new generation of creators. As a result, Kodachrome’s quarterly(ish) magazine was born, with features on film, photography, art, music and culture from some of the world’s leading figures in their fields.
I worked on the art direction and graphics of the magazine, with a strong, design-led approach to the layouts that utilised lots of space and bold colours to allow the amazing visual content from the featured artists and contributors to take centre stage.
Where photography wasn’t available to accompany editorial, illustration was featured by artists chosen for their unique analogue style, along with handcrafted elements, including a specially commissioned hand-painted headline font for Issue 04.
To ensure the publication resonated with Kodak’s fanbase I worked closely with their editors and team on image selection, establishing the amazing content as the real hero of the magazine.
All four issues of Kodachrome sold out - Issue 01 within just 48 hours in the US - and two consecutive reruns were quickly depleted, prompting Kodak to explore the possibility of producing its first ever printed photo album. Content from the magazine also made the most popular posts on Kodak’s social channels for 7 months out of 12 among their 500k followers.
“Issue 02 looks amazing. I can’t stop staring at it and smiling. Thanks again for the great work, and the passion you have brought to this project.”
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