In 2019, 100% Design celebrated its 25th year, making it the UK’s longest-running design trade event for industry professionals.
I worked on a new campaign that paid homage to 100% Design’s 25th anniversary and acted as a bridge to a potential change of name the following year to Design London.
I created a modular and colourful system that allowed the different elements of the show to be displayed in a consistent, expressive and vibrant way, ensuring that the space looked exciting to visitors and attractive to exhibitors.
It was important that the system could easily be taken and adapted by the internal design team of the event and applied to lots of different applications, from signage at the show to email newsletters and social media posts.
The modular campaign created for 100% Design then became the visual identity for the new Design London brand, forging a seamless crossover to the new name.
“I have worked with Cai and Kyn for going on 12 years. Every commission has been different, and some at only a moment's notice, but this never affects the quality of the ideas and designs that they’re able to produce. I love working with them, and hope to do so for many more years to come.”
Whether you're a business or individual looking for a trusted and creative partner to work on a design project, or an agency in need of a fresh set of eyes or extra pair of hands, I'd love to hear from you.
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